Speakers:
Douglas White
Territory Sales Manager, ANZ – Fire Suppression
Johnson Controls
Douglas brings over 20 years of professional sales and project management experience within the fire protection industry. Currently the Territory Sales Manager for Johnson Controls, he is responsible for raising product awareness and driving new system integrations for clients across various market verticals such as commercial, industrial, residential, defence and hospitality, as well as oil and gas.
Equipped with strong fire design and application background, Douglas is focused on collaborating with subject matter experts and end users to develop effective fire protection design and solutions – from concept to completion. He has previously worked with many large organisations including the Australian Department of Defence, Woolworths and Optus, and consulted on numerous complex projects such as AFFF systems for helicopter hangars and sprinkler and gaseous suppression systems for large-scale data centres.
Throughout his career, he has carved a niche specialisation for special hazards fire protection. Douglas is passionate about the application of integrated technology such as autonomous fire suppression systems and he believes the future of fire protection lies in the reducing of response times to detect and suppress fire. Douglas understands that fire protection is of upmost importance to building owners, facility managers, developers and occupants. He is deeply committed to safety and giving people confidence in places where they work and live.
As an avid fire safety advocate, Douglas sits on the FPAA committee and plays a pivotal role in the development of fire suppression standards within Australia and New Zealand markets. Douglas is recognised as a member of the Institute of Engineers Australia and holds a Bachelor of Engineering (Mechanical) from the University of Technology, Sydney.
Ron Cromb
Technical Services Engineer, ANZ - Fire Suppression
Johnson Controls
Ron Cromb currently serves as the Technical Service Engineer, ANZ. With more than 40 years of experience in the fire protection and Special Hazards industry across Australia and the Asia Pacific region, Ron brings an exceptional depth of technical expertise, leadership, and hands on capability to every project.
His career spans the full lifecycle of Special Hazards fire protection – covering concept design, manufacturing, marketing, business development, sales, estimation, engineering design, project management, installation, commissioning, service, and maintenance.
Ward Jones
Sales Manager, NSW & ACT – Fire Detection
Johnson Controls
Edward Jones is an accomplished business leader with extensive experience in the fire protection industry. Currently the Sales Manager for NSW & ACT, he brings deep expertise across engineering, strategic planning, business development, fire detection, and marketing strategy. Edward has built a strong record of success leading operational and sales teams across construction, service, and product environments. Known for his commercial acumen and ability to drive sustainable growth, he is committed to delivering high value outcomes for customers and industry partners. Edward holds an Executive MBA in Strategic Management from the UNSW Australian Graduate School of Management.
Synopsis
- - Fire Detection Systems as applied to data centers
- - Design parameters of MASDA systems
